For many years, the travel industry was relatively static. The focus was mainly on simple transactions: booking a flight, issuing a ticket, and moving on to the next customer. But this traditional model is rapidly evolving. Today, modern airline retailing is reshaping how airlines, travel agents, and travel sellers operate.

For many years, the travel industry was relatively static. The focus was mainly on simple transactions: booking a flight, issuing a ticket, and moving on to the next customer. But this traditional model is rapidly evolving. Today, modern airline retailing is reshaping how airlines, travel agents, and travel sellers operate.